"How do you compete with free? How does a wedding photographer or a travel agent—someone who used to make a good living performing a task that was hard to do without them—compete against ubiquitous free alternatives?
There’s only one way: Sell something better than free. Make a product or provide a service that’s worth paying for.
You don’t need a better way to talk about what you do, or a better gimmick, or a better social media strategy. In fact, you need to reinvent and rebuild what you make for a new reality, a reality where paying for something is an intentional act of buying something way better than the free alternative.
I’m sorry if this seems obvious. It’s apparently not obvious to all the frustrated people I encounter who are still trying to sell the old thing in a new market.”
- Seth Godin’s latest blog post
Can’t wait for Wes Anderson’s latest.
Channel 4’s new TV ad. Born risky indeed.
A project that simply asks people wearing headphones what they’re listening to. People have surprisingly terrible taste (and even more surprisingly, are utterly honest about it).
(fos) is a new multidisciplinary design studio based in Madrid & Barcelona. Their founding piece of work is this wonderful light installation. Guaranteed to cheer up your Monday, no matter how grey it is outside.
I love these Eiffel Tower scissors.